>>> Project blogging is like Journalism

Non è una novità che nel mondo della ricerca, dell'impresa e dell'innovazione stia emergendo un nuovo modo di portare avanti progetti di team. Questo nuovo modo è il project-blogging, ossia uno strumento che possa dare conto costantemente dei passi in avanti nel progetto comune, che possa evidenziare idee nuove e permettere al team di commentarle, che funga da "record" di quanto fatto sino a quel momento e così via.

John Udell pensa che per massimizzare l'efficienza di questo tool si debba essere anche un pò giornalisti:

The value of a project Weblog has a lot to do with getting everybody onto the same page -- literally. You want to deliver a manageable flow on the home page, drawing attention to the key events in the daily life of the project. To do this well, think like a journalist.

The newspaper editor's mantra is "heads, decks, and leads" -- in other words, headlines, summaries, and introductory paragraphs. These devices are, in fact, tools for managing a scarce and precious resource: the reader's attention. A well-written title (or subject header if you happen to be composing an e-mail message) is your first, best, and often only chance to get your message across

Decks and leads can also play several roles. When you post an item to a blog page using these devices and then link elsewhere for the full story, you're doing just what a newspaper does, and for the same reason. You want the project's home page to deliver the at-a-glance overview and then direct attention elsewhere. Of course, attention that goes elsewhere might not come back. Fortunately the Web offers techniques that aren't available to newspapers